HOLLY: EVALUATION: QUESTION 3

What kind of media institution might distribute your media product and why?
In order to get our film out to our target audience, we could do two things in order to distribute our media product.
We could firstly approach a film distribution company who would get our film onto exhibition screens, We could approach companies such as:

• Focus Features
• Icon
• Pathe
• Momentum 

These companies all distribute low budget British films, and could help us get our movie advertised to attract our target audience. However these small independent companies don't have the resources of a distributor promoting a blockbuster movie, therefore to promote our film they would have to do small things to stay within a budget such as:

Google

Film Festivals

Merchandise

Posters

The distributor would have to secure exhibition of our film, this could be done traditionally in a cinema, with home viewing, this would involve in prints of the film to be produced, and with the cost of production being quite high, it would be up to the distributor how many copies to be made. 

However this traditional standard film release is being challenged in the age of digital distribution

As the marketing for distribution is quickly growing, things such as Neflix or gaming consoles are becoming increasingly more popular in order to distribute products, if utilised this could be another option for the distribution company to get our film out to an audience.  

However as a company, we always have the option to promote the film ourselves, and distribute our film to places such as YouTube, where a profit would be made through advertising, in where you earn revenue in the placement of the advertisements during the film. 

YouTube is the third most popular website in the world and is easily accessible to audiences. However the film would need initial publicity and promotion in order to get an audience to watch. this could be done through local screenings, DVD press and Social Media, which is the biggest tool in 'spreading the word' in today's evolving society. 

Overall we have two options to choose from to distribute our film out to our target audience.