HOLLY: EVALUATION: QUESTION 5

How did you attract/address your audience?

OUR FINAL FILM: https://www.youtube.com/watch?v=nEZMU7B-hVM

In our film, we thought carefully about how we would attract our audience, and what we would have to do in order to appeal to our target audience for them to enjoy the film. 

We chose: 

• the narrative story 
• use of character 

to focus on, to try and attract viewers. 

We used unrestricted narration through parallel editing in order to tell the story to the audience, with the audience seeing and knowing things that other characters in the movie do not. We chose this as it is commonly used in thriller films, to create suspense or tell the audience information. Our unrestricted narration happens when Elijah goes into the flashbacks, this gives the audience more information than the detective, creating suspense, and creates enigma as to why he killed Nicki. 

We also tried to attract our audience with the use of character, we originally planned this in a character building post  with the character Elijah. We wanted to make the character complex to interest the audience, so we characterised him with a obvious psychopath characteristic, covered up with a 'calm collected persona'. We felt like this would interest an audience through the mise en scene of the character: 

 Hair and Makeup- Elijah will have no scarring, blood used or wounds. He will be presented in a slick fashion, with his hair slicked back, giving him a confident 'look'.

Costume- Elijah will be presented in a clean cut manner as if to contrast the characters appearance and his mental sanity. He will wear black clothing to give off a collected persona and reflect his inner 'being'.


Body language and Facial expression- He will have a calm body language and facial expression in the interrogation scene which will contrast with the murder flashbacks, he will be deranged and angry.

We felt our character of Elijah matched up with standard stereotypes, we characterised him this way as we knew this kind of character would interest and attract an audience, having a young attractive male with a deranged mental sanity, is a compelling character, having the costume, hair and body language reflecting the personality or mental state, we felt like this could challenge our audience to try figure out the character, presenting him as dangerous but if analysed is complex and interesting. . 

We used a 'SurveyMonkey' to gain audience feedback, and Alex created a post of the results here 

   

in our audience feedback out of 40 responses, 36 people said they would be interested in watching the movie, and would like to see what would happen next.